What Are You Worth?
It can be a little scary to tell people you are starting a business.
It can be even scarier to try to sell your business to others. To offer your product or service with genuine enthusiasm about what it can do for your customers.
But the truth is, we are all selling, all the time. Let me give you an example. Not too long ago I saw the movie I Can Only Imagine. I loved this movie so much and was totally moved by it. So, what did I do? I told everyone about it! My parents and sister were coming over for dinner the next night, and I said, “Hey, while you’re here you have to watch this movie with me, it’s so good!” And I told other people as well. And the reason I watched the movie in the first place is because my sister-in-law saw it and put her own recommendation for it on social media.
So you see? We all sell stuff, every day. When we find something we really love or are excited about, like a great new restaurant in the neighborhood, or an awesome movie, we naturally want to share it. The reason we don’t think of this as selling is because it feels so natural. It’s not forced. And, because we don’t have a vested interest in whether our friends actually try the restaurant or buy the movie, we don’t feel self-serving about it. We just know we love it and we think other people should know about it, so we tell them.
This is the kind of excitement and natural desire to share that you have to have about your own business. But in order to get there, you have to be really clear about what kind of value you are offering. In other words, what problem are you solving?
For example, let’s say that I meet somebody new, and she asks me what I do. Now, I could say, “I’m a business coach,” and she would probably say, “Oh, that’s nice,” and that would be the end of our conversation. Or, I could say, “I coach women to start and run their own businesses so they can have more freedom of time and money.” Now, the woman I’m talking to might recognize those pain points. She might be someone who never has enough time with her family or never enough money to go around, and if so, she’ll want to continue the conversation with me. Nobody cares what I do. But a lot of them care about what I can do to help them.
So get really clear about what problem your business is solving.
Now, here’s a hard fact of life. Many of you have a hard time finding the value in what you have to offer or sell because you have a hard time finding the value in yourself. And because you and your business are so closely intertwined, the whole issue of value becomes this really emotional minefield. If you don’t recognize your own value, you’re not going to be able to speak the value that you offer in your business. You will shy away from it or downplay it, saying things like, “Oh, it’s just this little thing I’m doing, it’s nothing really.” Except, nothing you do is nothing!
So, what are you worth? What is your value?
I’ll use the $20 bill analogy to help you understand. Imagine you have two $20 bills in your purse. One of them has been around a while, and it shows. It’s crumpled and dirty. It has some pen marks on it, and one of the corners is ripped. It has obviously been passed around, it’s been mistreated, and it looks to be in pretty bad shape. The other $20 bill is the opposite. It’s crisp and clean and looks brand new.
Now let me ask you: how much is that clean, crisp $20 bill worth? $20, right? And how much is the dirty, crumpled $20 bill worth? It is also worth $20. You see, the worth of a $20 bill is constant, it doesn’t change depending on what the bill looks like or what it’s been through. It’s just $20.
And the same is true for you and me. Our worth, our value, is constant. That’s because our value does not come from what we look like, how much money we make, whether we have some dirt in our past, or anything else. Our value is based on the fact that we are. That we are human beings, made and valued by the biggest power in the Universe. And that value is unchangeable.
So, if your business succeeds or fails on any given day; if your kids are doing great or basically flunking life; if you’re able or unable to lose the weight; if you’re weak or strong; if your website crashes in the middle of an important sale – none of that affects what you are worth. Your value is constant.
Valuing yourself is a significant part of being able to value your business. So start there. Remind yourself daily, “I am worthwhile,” or, “this setback (or mistake) does not affect my value.” Yes, it takes a little thought and maybe a little time to remind yourself of your own value, but you know what? You’re worth it.
PS I’ve created a brand new FB community where all the business-minded mamas can find support and bounce ideas off each other. Come join us here and introduce yourself!