Tag Archives: Social

For my Realtors…why you should USE Social Media…

Why Social Media Marketing??
A recent survey from Google shows that 2 out of 3 people searching for a real estate agent will research them extensively online prior to doing business with them. That information should be enough of a reason to compel you to put some real work into your online marketing and Social Media presence.

I put together a list of bullet points that you may find useful:

Content Creation:

• Posts with photos get far more engagement than posts
with just text
• Use clear and compelling photos
• Create original posts that capture your brand
• Put yourself out there as an expert in your field, a trusted
advisor
• Educate people with your content
• The journey to home ownership is a series of questions
that must be answered, create posts and video that
answer those questions
• Anything with a visual component is more than 40 TIMES
more likely to be shared
• Use photos and video of yourself doing things and talking
with others, people want to see you
• Original content has been shown to generate 6.9 times
the engagement of brand-generated, cookie cutter
content
• Videos have the highest engagement rate
• FB should be a part of your marketing strategy for the
rest of 2018

Social Media Stats that you should pay attention to:

• FB reaches 2 billion active users monthly
• 62.1% of North America is on FB
• More than half of US residents use FB several times a
day
• Users access FB on average 8 times a DAY
• 400 new users signup to FB every MINUTE
• FB is the “most important” social platform for marketers
• 91% of Social Media users are accessing their Social
Media platforms via mobile devices (MAKE SURE that
your content translates well to a mobile view)
• 76% of FB users are on the platform daily
• FB continues to be the most widely used Social Media
platform with 79% of American internet users
• 81% of millennials check Twitter at least once a day
• LinkedIn has over 530 million user profiles
• Snapchat is reaching 41% of 18-34 year olds
• 51% of Instagram users access the platform daily and
35% look at the platform several times per day
• 57% of consumers say Social Media influences their
shopping
• 93% of Social Media advertisers use FB ads
• The average LinkedIn user spends 17 minutes on the
site monthly
• By 2020 over 75% of the world’s mobile data traffic will
be video

How to Stand Out on Instagram

A few quick thoughts about standing out on Instagram:

First, use quality images

Use quality photos, and if you are adding words to photos, make sure they are readable. Make sure the photo is clear, in focus, high resolution, and can be viewed easily on all media devices. When adding quotes or words to photos, use font colors that stand out and can be easily seen. Most people are viewing everything on Instagram from their phones, so if your photo is of poor quality, it will appear blurry and distorted and will be quickly passed by. Not to mention, people viewing it will develop an opinion of your brand that is unfavorable. Brands that are posting low quality photos are seen as not paying enough attention to their social media presence.

Second, use engaging content

Social media was designed to create relationships. Take advantage of that and post photos that draw people in and provide a positive reaction. Post photos of people using your product or service to engage other people. Don’t simply post pictures of your product or service – nobody cares, and social media platforms are not for selling. Rather, they are for encouraging people to relate to you and your brand. Post images that inspire and contribute. Social media is best used as a place to ‘give,’ not a place to ‘get’ — keep that in mind when managing your brand and posting content.

Third, stay on message

Keep content focused on the message of your brand. If you are a shoe company, don’t post hundreds of pictures of food. Many brands make the mistake of spreading too wide and away from their core objective, which confuses people. It needs to always be very clear to people who you are and what you do. Consumers need to be able to count on you to deliver what you promise, and if your social media is all over the place, it dilutes your ability to produce the desired result.