Many of my podcast listeners run home businesses that involve direct sales of some kind. They work with companies like LuLaRoe, Mary Kay, Herbalife, and others. Working with an established direct sales company can be a great way to get your foot in the home business door, because you get so much more support than you would have as a solopreneur. And the built-in name recognition doesn’t hurt either!
However, even with those advantages, it still takes a ton of work to get your business off the ground. But that’s okay! We generally don’t value success that we don’t have to work for, so hard work is a good thing. As a young mom, I spent five years in a direct sales company, achieving the rank of vice-president. Drawing on that experience, here are my top ten tips for creating a winning home business with direct sales:
1. Work on your mind first. To make direct sales work, you have to truly believe that you can do it, and that you will do it. I recommend starting every day with books, CDs, or podcasts that help you get in a winning frame of mind.
2. Pick a product or service that you truly believe in, and that is backed by a reputable company with a strong financial history.
3. Identify your ideal customer and where to find her. Guess what? Your ideal customer is NOT every friend or family member you have, and it’s not every warm body you meet. Take some time to think about who really needs and wants what you’re selling, and then think about where those people hang out (online or in real life). Then go find them!
4. Treat your direct sales business like a business. Work on it every day. Set goals. Plan your activity.
5. Remember that most of your friends and family will not join you in your business until they see you have some success.
6. Market creatively. Think of new ways to connect with potential customers? Can you give out samples at a pop-up boutique? Can you get a popular blogger to give a review? Could you host a party? Could you place giveaway boxes around town to collect names and phone numbers?
7. Be a servant-leader for your recruits. Focus more on their own success than on yours. Bend over backwards to give them leads and help them grow. You’ll be surprised the huge impact this will have on your own business.
8. Be yourself. Don’t try to copy someone else. Post social media content in your own voice. Be authentic. Don’t lead people to believe you’re more successful than you are. It’s totally okay to say, “I’m just getting started, but I’m really excited about the direction I’m headed!”
9. This may be #9, but take note: it’s actually the very best tip on the list: ***Learn to embrace rejection. Success in direct sales is mostly simple math. If you have to talk to 5 people to sell one product, then you can absolutely plan your success from there.*** If you want to sell 5 products per week, you know you must talk to about 25 people every week. Once you really buy into the formula, every no becomes an exciting stepping stone that’s getting you one step closer to yes.
10. Find a mentor and be totally coachable. If your upline is successful, there’s a reason for it. Listen to what they have to say and take their advice. If your upline is struggling or new themselves, find other mentors to learn from as well.
Those are my quick and dirty tips to growing a successful direct sales business. Questions? DM me on Instagram @mightychoicelife. I’d love to hear from you.
PS On this episode of my podcast, I interview the youngest Mary Kay Sales Director in the state of Arizona, Christina Waters. You’ll be blown away by what this young leader has to teach us!