Now that we all know our job, first and foremost, is staying home and being safe, we need to find a way to stay in touch with our clients and customers.
In these times, staying in touch should look a little bit different than normal. This isn’t the time to flood your contacts with marketing material designed to sell products or services. hopefully your clients and customers already know about those. It’s a time to be helpful and informative.
If you haven’t created a Blog, now might be the time to do just that. If you don’t have one, a quick and easy way to share information is on Facebook or Twitter if your clients and customers already follow you there. or more likely the way you have been staying in touch has been through email campaigns. Pick one, or all of these. I can hear you saying to yourself “but I’m already doing that”. If that’s true, the question is how often are you staying in touch? Ideally, once a week is best. The intent here is to stay top of mind, yet not intrusive. Provide information and don’t try to sell. Most importantly, be sincere.
Now, I can hear you saying “That’s all fine and dandy, but what kind of content do I send?” Well here are just a few examples.
COVID 19 checklist
Virus Home checklist
100 things to do while staying at home
Homekeepr article working from home
It really is up to you as to what to send. You know your clients and customers, hopefully better than anyone. What can you imagine they are thinking at this time? What do you think is important for them to know now? What uplifting, positive stories would make them feel better?
The important thing is to reach into yourself, empathize and determine what would be most helpful right now. The most important thing is to stay in touch .
Unapologetic Apple Evangelist