In my last post I talked about the importance of staying in touch with your clients and customers by sharing relevant content with them and intentionally not trying to sell them anything.
There is another way to stay in touch, and that is by letting them know you appreciate them and are grateful for them. This doesn’t have to be an emotional, gushing, sappy letter. It could be a simple thank you card for no reason, on no occasion, but just because you want to just say thank you. You may already send Christmas cards, or Valentine’s Day cards, or even if you’re on top of the things you send birthday cards. Those are all fantastic to do and keep doing. What I am suggesting here is to step up your game. If you really think about it, our businesses wouldn’t exist if not for all our clients and customers. They are the ones that have afforded us our current success and deserve our gratitude.
There is a wonderful book written by Brother David Steindl Rast called Gratefulness, The Heart Of Prayer. It is a wonderful and humbling book about coming to realize that everything in our lives actually is a gift. I am hopeful that some of you will pick up the book but here is a link to a short YouTube video that sums up his philosophy in just a few minutes. https://youtu.be/3Zl9puhwiyw
There are two tools that can help you stay in touch by sending physical cards. The first is a website called notecardcafé.com. It’s a service that originated for realtors but can be useful for anyone. They have pre-designed thank you cards as well as cards for every occasion you can think of. There is also an option to load your own photo to the front of the card as a way to customize it. The cards come with a choice of colored envelope all for just $.36 a card. They are very high-quality and turnaround time is relatively short. I use them to create my own personal Photo cards that are blank inside so I can hand write a note.
If you are on the iOS platform there is an app called Thank You Pro that allows you to create customized cards right on your iPhone which the company will then mail out for you. Again, you can use their standard photos or use your own. An additional feature that sets them apart is you can include a gift card along with the thank you card. The denominations are $25 and $50 and the cards are from places like Amazon and a number of other large retailers. The printed cards themselves cost between three and four dollars each to be created, stamped and mailed. Add the additional cost of the gift card to that if you choose it.
How many of our clients and customers do you think get thank you cards from the business as they do work with? Here is a way to stand out from the crowd.